Optimize Your Brand with Effective Packaging Labels

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Date

November 28, 2023

Category

Label Arts

Packaging is the major aspect of the appeal for different product types across various industries. The vibrant colors and sharp graphics printed on a variety of materials help offer character and identity to specific product types. The brands pay a lot of heed to the packaging type that is wrapped around their products. The labels are the first point of contact for the client, which is why they need to be compelling since they leave a lasting impression on the customer’s mind. Labeling is a branding element that allows product identification. It is printed information on the product for recognition and gives detailed information about the packaging labels.

Customers can make informed decisions at the point of purchase by looking at the product. The labels are applied on the product package to give important information, including product manufacturer, expiry date, date of manufacture, ingredients, how to use the product and its handling. Few labels include symbols to exhibit product certifications, proof of purchase and trademarks. Using striking words may cause strolling consumers to stop and evaluate the product – your label is the first thing new customers would see, therefore leaving their first impression of the product.

UNDERSTANDING PRODUCT PACKAGING LABELS

A label is anything that entails information about the item being labeled, which helps with easy identification and brand recognition. It must be a descriptive, informative or pictorial label such as a mark, tag or brand that is attached to your product and brand. It offers relevant information about the product so that it can be easily recognized or distinguished by consumers. Brands and manufacturing companies have pre-manufactured labels that come attached to their products – however, small businesses, e-commerce and offices have started making their custom-made labels on Microsoft Word. Labels carry nutrition facts labels, barcodes, mailing labels, and others.

UNPACK BENEFITS OF PACKAGING LABELS

Labels offer myriad benefits, especially if you are commencing a small-sized business and want to make your products stand out. Listed below are the top benefits of labels both to customers and businesses alike:

Carry Important Information

Labels offer a proper means of communication for products to convey information to customers. They can read the label which contains the product’s price, nature and quality, to understand it before buying it. This helps the customer make their buying decision procedure faster.

Help Consumers Compare Products

Consumers will always prefer products that feature better quality, and these can be seen via their labels. They use product labels as the primary means to distinguish between brands and make better purchasing decisions. The label offers detailed information, which helps them compare easily.

Customers Prefer Healthier Options

This is relevant to product comparison; the nutrition facts table on food & beverages is beneficial for health-conscious or vegan customers. Customers with health complications will most likely take a look at the nutrient table of products before purchasing, such as mineral, vitamin, carbohydrate, calorie, iron, calcium, protein and fat quantities are essential.

Organized Product Classification

Grade labels are beneficial in categorizing large product varieties for myriad customers. By specifying the product’s standard or quality – customers often prefer the right products that are ideal for their requirements. For example, customers can choose either toned, full-cream or half-cream milk based on the specification on the label.

EXPLORE POPULAR TYPES OF PACKAGING LABELS

Each type of packaging label is considered ideal for specific types of products:

1.Shrink Labels: Often referred to as shrink sleeve labels – these are crafted using polymer plastic film. The film is wrapped around the container and is shrunk by being heated until it tightens around the product container. These labels rely on a heat-shrinking technique so that they can form as per the container type. This makes them beneficial for creating a logo that helps your product attract customers. The polymer is very durable which makes it suitable for products that might be in slightly more extreme environments. For example, one common product type that prefers shrink labels often is bottled beverages, especially those required to be refrigerated.

2.Pressure-Sensitive Labels: One of the most commonly used label types is pressure-sensitive labels. These are made out of a face stock that entails a liner and adhesive. Pressure-sensitive labels are found on products that are contained in jars and bottles. You can choose from a variety of finishing and substrates to have on them – there are many die options available. You can prefer dual coatings, hot stamping, lamination or specialty on these labels to make them stand out in the marketplace. You can connect with our team at Label Arts to gather more information.

3.In-Mold Labels: These quality labels are unique compared to other label types since they are molded into the packaging. They begin as paper or plastic labels, such as standard ones that use adhesives. Once they are printed, the labels go through a process that is known as blow molding. This is called injection molding or thermoforming; it entails the label being injected into the packaging material. One of the common products these labels are applied on is laundry detergent bottles – their durability makes them a suitable option for warning labels.

4.Dry-Peel Labels: These are crafted with an adhesive, specifically designed to hold for a while, though they will release effortlessly when you peel it from the surface of the product packaging. The labels themselves are produced from a face stock, enabling the company to print sharp, vibrant graphics on the surface for the customer to see. Additional benefits of using dry-peel labels are they can be used for peeling away and revealing another label that lies underneath. This makes it helpful for brands to offer graphics or information to keep the customer’s attention when the label has been removed.

5.Re-sealable Labels: It is essential to understand when looking into the different product label types. As given, these labels are designed to reseal the packaging or container of a product once it’s been opened. These labels are secured on the top of the initial product packaging but can be used for resealing the container. Reseal labels aren’t new, but they have become prominent over the past few years. It’s understandable considering these labels are extremely practical and can be used for multiple purposes. Some of the best items that feature reseal labels are food products like lunch meats and snacks. They are useful for ready-to-use wipes and cleaning supplies.

6.Thermal Labels: These labels change color when they are heated. Their printing technique varies significantly from regular printing since they don’t use toner or ink. Instead, it uses a heating element of the words or graphics that is applied directly to the label material. There are thermal transfer labels that are meant to withstand hot situations. They are long-lasting – the ribbon is coated with a wax or resin that is heated in the pricing method.

CONCLUSION

Crafting compelling packaging labels is a great way to exhibit your brand’s personality, offer important information to customers and captivate your attention. Label Arts is a trusted and leading product packaging manufacturer that offers bespoke packaging solutions. 

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